12 August 2009 | Posted inBlog News & Updates
Posted by Mike
Scenes from the Marketing Rodeo
Jacqueline, Rob and Monte compare regional riding techniques.
Last week, 30 of the firm’s sharpest marketing minds hitched their wagons and journeyed into the Wild Wild West (OK, it was western Michigan, but let’s not get hung up on details). These brave pioneers ventured into the land of fine furniture to continue crafting the ideal HOK.
After wisely choosing to expand the definition of “branding” beyond its narrow Western origins, the group considered how to leverage HOK’s brand to unleash its true potential.
Our friends at Haworth deserve a Texas-sized thank you for hosting us at their gorgeous offices (and a collegial tip of the hat to our colleagues at Perkins + Will for designing the spectacular space).
We were inspired. We were productive. We were sustainable. And we even had a little fun along the way.
Ride on…
LaRee is captivated by the moment.
Sabine and Chris ponder the meaning of Life at HOK.
Post a Comment
I’ve always wondered who some of the people were behind this marketing/branding stuff. Love this: “(OK, it was western Michigan, but let’s not get hung up on details).” Very you Mike!
It was great to get to know HOK a bit better last week. I was struck by the similarities between you and Haworth. Thanks for your comments on our new HQ. Come back anytime, particularly if you need a super location to show your customers. Try to avoid Jan and Feb though.
Bob Kimball
Congratulations HOK on the Harvard and ASLA Dirt article on Biomimetic Buildings. It’s an impressive statement to your sustainability initiatives.
I wanted to thank you again for joining us at Haworth Center. It was such a pleasure having you! Please visit us anytime!
Lynn Metz