19 October 2009 | Posted inBlog News & Updates
Posted by Blake
I was chatting with one of my colleagues today (via email), and without getting into any detail as to the specifics of our conversation, I want to springboard this post off of a thread where TED came into the conversation. As we chatted, it occurred to me that not everybody knows about TED, and if they have perhaps heard of it, they may not be exactly sure what it is.
Sure, TED has been referenced in a few HOKlife posts, but the big picture of its significance has been understated.
So what is TED? My response to my colleague was, “TED is an enterprise that hosts talks by those who are on the cutting edge of research and knowledge related to a variety of topics. Their (TED’s) aim is to make this knowledge highly accessible to the rest of us.”
Now, I don’t claim to be a marketing master, so I recommend you go straight to the source where you’ll quickly run into TED’s slogan: “Ideas worth spreading.” (A bit more to the point!)
The bottom line, as I see it, is that TED creates an interface between us and the most brilliant and creative thinkers of our time with great thinkers such as (links to some of my favorite talks):
- Richard Dawkins
- Stephen Hawking
- Daniel Libeskind
- Jill Tarter
- Norman Foster
- Jane Goodall
- James D. Watson
- Janine Benyus
- Bill Gates
- Al Gore
TED as an acronym stands for “Technology, Entertainment, Design,” however since its inception, the content has spread a bit further with the following themes:
- Global issues
And these talks are absolutely captivating. All of them.
In this post I’ve focused only on TED as a knowledge resource, but there are others. Fora.tv, whose slogan is “The World is Thinking,” operates under a similar premise as TED, one differece being that they don’t host their own talks in the way TED does. Instead, they source the greatest think tanks of our time as well as pulling from collections of important lectures, speeches, and talks as they happen and as they are archived in history. To their theme list they add Economy, Environment, and Politics.
So go explore! And I’ll let you in on a little secret: if you explore long enough, you’re going to run into hidden references of our work at HOK and the ways we are contributing to this ever changing world.