HOK is designing Porsche Cars North America’s new headquarters in Atlanta. The project includes a contemporary workplace for up to 400 people, a Technical Service and Training Center, and a Customer and Driver Experience Center with an integrated road handling track. The team is targeting a Silver or higher LEED rating.
“Our design goal was to capture the essence of the Porsche brand and performance,” said Todd Bertsch, director of design at HOK in Atlanta. “We have designed a movement-filled building with the same high-energy feel and performance as Porsche automobiles.”
“Our vision for our new U.S. corporate home is to create a bold and energizing environment where the physical elements are as memorable and moving as the Porsche driving and ownership experience,” said Detlev von Platen, president and CEO of Porsche Cars North America, in a statement. “The design must allow employees and visitors to see, hear, feel and experience both the emotional and practical benefits of the Porsche brand, from the moment they first see the building.”
“HOK’s design solution boldly and progressively captured our Porsche vision and aesthetic,” said von Platen.
There will be an official groundbreaking ceremony in early 2012.