Joe Nocella’s Inverted Bike Shop

Each day is a balancing act for Joe Nocella, AIA, an architect and BIM manager in HOK’s New York office. In addition to his day job at HOK, he’s raising two kids, coaching lacrosse, teaching at Pratt Institute¬†and, oh yeah, he owns what he calls an “inverted bike shop”¬† — 718 Cyclery in Brooklyn. Find out what he means by that by watching this video.

“Bikes capture a lot of the things I like about architecture,” says Joe. “You have the design of these beautiful objects and you have the technology…the research.”

4 Comments
  1. February 15th, 2012 - 11:11 am
    Todd Buchanan said:

    Great video Joe. After watching it last night I was motivated to bike into work this morning!

  2. February 17th, 2012 - 7:58 am
    Nico said:

    Great job…I’m so proud and happy for your success!!
    I want one! Do you rehab vintage?

  3. February 20th, 2012 - 8:04 am
    Duncan Broyd said:

    Brilliant, it is great to see such a commitment to create by hand for people, one at a time.
    Thanks for caring so much about what you do.

  4. March 2nd, 2012 - 9:41 am
    Joe said:

    Lots of vintage restorations/rehabilitations

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