ASAI Honors HOK Visualization Specialist Jarek Bieda

Jarek Bieda, ASAI, leader of the Design Visualization Group in HOK’s Washington, DC, office, has received one of the highest honors the architectural illustration profession can bestow. Jarek’s rendering, “Mabarak Center Mall Skylight,” won the “Best Formal Drawing Award” in the American Society of Architectural Illustrators’ 27th annual Architecture in Perspective exhibition. Jarek’s entry was chosen from a field of nearly 400 entries from five continents!

(click to enlarge)

Jarek describes his winning piece:

“The image depicts the skylight over the shopping mall atrium, part of the Mabarak Center, a proposed large scale mixed-use development in Lahore, Pakistan, designed by a team in HOK’s Washington, DC, office.

For this project, our designer created a detailed 3D computer model of the geometry to allow the team to study the forms and then create the physical model.

Our team’s task was to create several photorealistic computer-rendered views of the mall’s atrium space. The selected views were impressive but rather standard. They showed the retail storefronts and passages with the skylight above, signage and people.

While navigating the computer model, I discovered that the view looking up from the escalator was quite interesting and decided to render it along with the other selected views. Because it was self-commissioned, I could have more fun and, instead of making it realistic – my usual goal for commercial work – could give it a stylized, hand-drawn feeling to go along with the precise computer 3D geometry. This is what makes the image successful: It is a combination of complex, detailed computer-like geometry and a very traditional final rendering.

The 3D model was built with Rhinoceros3D software and rendered in 3ds Max and V-Ray, with the final post-production in Photoshop.”

This piece will be part of the Architecture in Perspective show that will open at the Top of the World Observation Level in Baltimore, Md., on Oct. 19. The exhibition will then travel to various venues throughout the U.S. and overseas. The exhibition’s catalogues are distributed and sold worldwide.

3 Comments
  1. August 16th, 2012 - 1:37 pm
    sonal said:

    Congrats, Jarek! huge win.

  2. August 16th, 2012 - 2:44 pm
    Ken Young said:

    Really excellent work, Jarek! Congratulations.

  3. March 15th, 2014 - 7:25 pm
    Dan Hartmann said:

    Jarek,

    Nice Job, impressive work. I’m always amazed by people at HOK.

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