Corporate Real Estate 2020: Reading the Future from Our Clients’ Perspectives

HOK recently participated in an important research initiative with CoreNet Global, a corporate real estate research and networking organization. We were one of a few service providers that had the  opportunity to talk to hundreds of corporate real estate executives about global trends and their predictions for the years leading up to 2020.

This nine-month “CRE 2020″ study enabled us to discuss and truly understand the critical issues our  corporate clients are wrestling with – and what they are doing to prepare for the future.

While HOK’s team provided guidance for  all eight work streams, three experts from HOK’s consulting practice led teams  of industry peers to author individual reports:

• Leigh Stringer – Sustainability
• Robin Ellerthorpe – Technology Tools
• Steve Hargis – Workplace

The team’s research was presented in a series of detailed white papers available to members on CoreNet’s website.

CoreNet’s September-October 2012 issue of The Leader provides an excellent summary of what we learned.

Here is a synopsis of the eight work streams with a link to The Leader’s summary for each.

Sustainability
Thanks to increased regulatory incentives and penalties combined with changes in human behavior, concerns about sustainability have become table stakes. Portfolios are being restructured around concerns for access to energy, water and waste disposal. Buildings are becoming both consumers and producers of energy. More…

 

Technology Tools
Organizations are encouraging people to “bring your own technology” (BYOT) as voice/data/video converge in wireless devices providing infinite memory. Spatial sensing technologies provide locational, environmental and emotional intelligence that allow buildings and spaces to better anticipate and accommodate their personal needs. More…

 

Workplace
The impacts of a mobile workforce on the built environment become more pronounced as people’s presence in the office becomes more abbreviated. These times when they are in the office are more intense and targeted to specific activities. Companies embrace off-site options for work in “third” and “fourth” places. The importance of cultural influences and variations increases with globalization. More…

 

Enterprise Leadership
The role of the corporate real estate executive (often HOK’s clients) is  evolving beyond that of a traditional “bricks and mortar” manager to include experience manager, change agent, brand manager, customer manager, sustainability advocate, productivity enhancer and asset broker. A new set of concerns is shaping these roles. More…

 

Location Strategy and the Role of Place
The locations of campuses and facilities are increasingly affected by business continuity, disaster risk mitigation, resource availability and demographics. Talent bases and purchasing power constantly shift our stakes in both developing and emerging economies. More…

 

Partnering with Key Support Functions
Real estate and workplace leadership are increasingly dependent on a strong  alignment between CRE and its partners in IT, HR, Finance, Procurement, EH&S, Legal and other key support functions. This increases the need for joint objectives and unified metrics. More…

 

Portfolio Optimization + Asset Management
A more distributed workforce is redefining the traditional makeup of portfolios. Cross-functional integration of data makes demand forecasting more predictable, allows built-in flexibility and supports real-time decision making. More…

 

Service Delivery + Outsourcing
CRE and procurement integration around global delivery are forcing service providers to expand globally and, in some cases, to consolidate. This enables them to provide a broader range of outsourced services with a combination of commodity and value-based pricing. More…

 

The experience of participating in this reasearch was really incredible – just imagine 150 super smart people in a room all thinking about the future of real estate.  We hope you can use some of these trends and learnings in your own work!  Feel free to reach out if you’d like to learn more about the process or findings.

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