Accenture’s Survey Results for IWD2013
But we have tasted the freedom that technology offers (as well as the tethering – who checks email before even getting out of bed in the morning? Come on…you know you’ve done it!). We carry multiple devices in our pockets that each cost hundreds of dollars. We have experienced going to the gym in the middle of the day or being able to visit a child’s school, making up the time at home and not having to take vacation time. The world is much more our oyster as we, especially as individualistic Americans, dictate our own time and strive for life balance. The question, then, is “can we have it all?”
This is a particularly interesting proposition when we look at Yahoo due to the fact that not only is Marissa Mayer a woman (duh – and awesome), but she was pregnant when she took her new role as CEO. However, a majority of women will find themselves in a different situation because they cannot build a daycare for their child or call all the shots for thousands of employees. Thus, particularly for this growing and influential sector of the workforce, flexibility is pretty paramount to job satisfaction and “having it all.”
Accenture this week released the results of a study that highlights what makes women happy (in the workplace, at least), just in time for International Women’s Day 2013, which happens to be this Friday, March 8. The study concluded that women are more interested in flexibility than in money and that work-life balance (we’ll have to save trying to define what that means for another time) is the number one quality women find in the workplace.
The report goes on to say that, for most women, happiness in the workforce is measured by flexibility, workplace relationships, and job stability. The top ways that women define personal success? Having a family and happiness.
The question, dear reader, is what do you think about this? Why is flexibility so important to women? We see more and more women continue to achieve professional success and, at the same time, we also see that work-life balance is extremely important. Are these two goals in conflict with each other, or do they go hand-in-hand? What does “having it all” – i.e. professional success and a personal life – look like?
Read the Accenture report here.