24 February 2010 | Posted inBlog News & Updates, Cool Stuff, Sustainable Design, Video
Technology enabling a “Smarter Planet”
This is a little advertising that IBM does at the end of some of the sponsored TED talks, but it’s absolutely inspring on a number of different levels.
1. The Big Idea: I’ll start of with the quote in the beginning. “US traffic accounts for 45% of the worlds air pollution.” That in itself is staggering, but not surprising. The big idea behind IBM’s technology is that they have developed a way to charge (toll-booth free & convenient for the driver) a “congestion charge” for Stockholm, Sweden. This is to ensure that those who drive are paying for the convenience (and pollution) that they account for. It’s like sub-metering energy or water consumption. Once people realize that others aren’t …
