Posts Tagged ‘brand’

Leaving Space for People too.

This is a short post I’ve written as a guest contributor for a friend at Otto. Check out other amazing posts on design and products at 3Rings!

There’s an intrinsic dilemma that all architects and designers carry with them: the struggle with the idea of control. We lose precious sleep over the often unknowable outcomes of our projects.

20121114 - HOK Office-248 small

An ever-present but less contemplated thought is the impact of those outcomes. While this also can be “unknowable,” designers can draw on evidence and research to predict the impacts of projects with more accuracy. From a business culture standpoint, we crave predictability. Yet, it rarely leaves room for growth, …

How Brand Influences Workplace

Last year the HOK Chicago Interiors Group completed an office relocation project for Millward Brown, a leading global research agency. One of the main goals of the project was to make sure the branding of the space worked with the overall brand values of the company but also maintained a local identity to the Chicago market and their specific location. Millward Brown is a very youthful, creative and highly collaborative organization, and the physical space, amenities and branding all needed to reflect that culture.

The final workplace soultion is a very open plan with a variety of collaboration spaces,  reduced amount of materials,  youthful, energizing graphics and several areas for employees …

Women Across HOK | Sabine Bartzke

It is my pleasure to introduce Sabine Bartzke! If for no other reason, than she willing submitted what is quite possibly my favorite personal photo to date. (And there have been some good ones!) But what I really love about this photo is it that it captures who Sabine really is… an energetic woman that brings her adventurous spirit and creativity to every situation.


Carnaval in Rio

Her energetic spirit was nurtured from an early age in Germany as she studied economics and languages because she “always wanted to live and work other places”. (Three cheers for that!) Her journey to HOK is filled with a diverse range of experiences: working for the …