11 August 2009 | Posted inBlog News & Updates
Posted by Barry
By now we’re all firmly entrenched in the social media battlefield. Twitter, Flickr, Facebook, LinkedIn, MySpace, blogging, micro-blogging, and on and on and on. Although many people turn to these tools as the answer to their marekting prayers, Eric Karjaluoto over at ideasonideas.com suggests that we should instead be looking at these tools as exactly that….tools. You can’t build a building with tools alone; you need materials (i.e., your products and/or service) to complete the job. And if those materials aren’t top quality, the building will eventually fall apart. To summarize, your products and services should be up to snuff before you start diving into the social media marketing world.
I don’t necessarily agree with …